Welcome to Marketing and Advancement

Marketing and Advancement focuses on strategic and tactical activities to raise the University's profile with our stakeholders, inspire potential students, connect with alumni and competitively position the university nationally and internationally.

What we do

a group of people at an event with the Vice Chancellor

Corporate Communications

Improving communication, building relationships between the university and our stakeholders and showcasing excellence.
people at an open day being given a prospectus and a bag

Marketing

Implementing marketing strategies, campaigns and tactics to enhance the University’s reputation across the four pillars of the University Strategy – Teaching, Research, Enterprise and Sport.
the desk at creative and print services

Brand, Digital and Creative Production

Producing award-winning design and provide Schools and Professional Services with print, photography, video, web and digital design services.

university homepage on a mobile phone

Web and Digital

Providing web design, social media, photographic, video production and content optimisation services for all of the University's digital projects and campaigns.

a pupil working on the rocket subject in a box

School and College Liaison

Working with teachers, parents and future students to promote higher education and help widen participation.
a formal dinner, people sitting around tables

Events

Working closely with a range of departments to deliver successful corporate, recruitment and alumni events.
A call handler talking to a student on the phone using a telephone headset on results day, while looking at a computer screen

Admissions Office

Responsibility for admitting high calibre undergraduate and postgraduate taught students to Loughborough rests with the Admissions Office.
girl using an ipad for note taking

Market Insight

Providing a range of research and database support services that facilitate decision-making.
A group of students and parents outside on an open day

Widening access and participation

Evaluating and monitoring the impact of the University’s activities to improve the outcomes and experience for students from under-represented groups in HE.
a group of people standing in front of the doors of the Hazlerigg building

Global Engagement

Engaging with potential international students and highlighting the benefits of studying at Loughborough University.
a group wearing graduation clothes throwing the hats up in the air

Alumni

Engaging with our alumni to help them develop a lifelong connection to Loughborough.
The VC giving a speech at a Schofield Society Dinner

Philanthropy

Raising money for the University's priorities agreed by the University’s Operations Committee.