Olympics 2024 opening ceremony: Expert explains why it’s important and what we can expect to see

The Olympics is just around the corner and as is tradition, the start of the Games will be marked with an opening ceremony.

The event – beginning at 19:30 local time (18:30 BST) this Friday (26 July) – will take place on Paris' River Seine and last just under four hours.

Professor Claire Warden, a Professor of Performance and Physical Culture in Loughborough University's School of Design and Creative Arts, discusses the importance of Olympic opening ceremonies and her hopes for this year’s event.

“I'm really interested in the pre-Olympic ceremony because it is often incredibly theatrical”, said Professor Warden.

“I'm really interested in the narratives and storytelling that exist within the ceremony and how it sets up this amazing sporting event. It also celebrates the culture of a particular place in a particular moment.

“So, in 2012 at the London Olympics, you may remember Kenneth Branagh giving this wonderful storytelling moment or indeed that poignant celebration of the NHS where they brought all the steel beds onto the stage.

“Paris is an amazingly artistic city, so I would imagine they're going to be celebrating some of that incredible art history and maybe there will be themes of love in there as well.”

Professor Warden predicts the current political landscape will influence the opening ceremony.

She said: “I think the interconnection of politics and Olympic opening ceremonies is very interesting.

“You don't have to look too far back to the 1930s to see how the opening ceremony was used as propaganda for a fascist regime when it was held in Germany.

“I think the opening ceremony will be political this year. But my hope is that the politics will be extremely positive, bringing people together.

“We know that we exist in a time of political upheaval, of war, of some horrible, terrible things going on across the globe.

“I would hope that the opening ceremony this year is a time for reflection, to really think about how we might make the world a better place collectively.

“And I realise that sounds very utopian, but I think the opening ceremony could provide a sense of what the world could be together as a global community, which for me is a very exciting.”

Notes for editors

Press release reference number: 24/106

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2024 QS World University Rankings – the eighth year running – and University of the Year for Sport by The Times and Sunday Times University Guide 2022.

Loughborough is ranked 6th in The UK Complete University Guide 2025, 10th in the Guardian University League Table 2024 and 10th in the Times and Sunday Times Good University Guide 2024.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’, and in the Research Excellence Framework (REF) 2021 over 90% of its research was rated as ‘world-leading’ or ‘internationally-excellent’. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.

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