Accurate accident data improves road safety

• Our AI-based algorithms provide HE with vastly improved collision data that is 99% accurate.
• HE has used this data to develop a new approach to road safety – the Safe System Model (SSM).
• The SSM has enabled HE to meet its road safety improvement target.

Casualty reduction

• Our research has facilitated the nationwide mapping of collision risk, identifying high-risk routes and vulnerable road users such as motorcyclists.
• Identified collision hotspots and targeted interventions reduced casualties across the entire SRN by 20% in just four years (2014-18) – despite an 8% increase in total miles travelled.

Driving Highways England’s safety strategies

• Our evidence underpins Highways England’s Road Safety Delivery Programmes.
• The successful reduction in collisions led to the Treasury’s unique decision, in 2019, to invest all vehicle excise duty collected in England (£27.4 billion) in future road improvements.