My PhD is focussing on improving the journey experience for highly automated vehicles. This is a future where it will be possible to work, relax or socialise while behind the wheel in autonomous zones. The research will provide real world solutions in how to improve comfort and well-being inside these vehicles to improve the journey experience.
Developments in technology, such as AI, virtual reality and autonomous cars move so quickly, it is sometimes hard to keep up. This is especially true for the ergonomics and human factors community as you often need working prototypes or technology to evaluate. At this point it is difficult to influence positive change and so I believe the biggest challenge will be to investigate and recommend change before mass market adoption of new technology.