I am now a Designer in the IBM Garage: a small consulting division that work on client innovation challenges, leveraging a human-centred, Lean Start-up approach. Day-to-day I facilitate workshops with clients where we uncover their current pain points and guide them to think about their objectives and consider their biggest risks. Then, as part of a wider team, I create Minimum Viable Products – often mobile and web apps.

Whilst I enrolled on an Industrial Design degree, the User Experience (UX) module I took in second year, and my placement year, opened my eyes to other areas of design. By final year, when students are given more freedom and can choose or even create their own briefs, I aligned my projects to my interest in transforming not only products, but experiences, systems, and processes.