Sam completed his BSc (Hons) in Physical Activity, Sport and Health at Sheffield Hallam University in 2020 before gaining his MSc in Exercise as Medicine from Loughborough University in 2021. Following his master's, Sam worked as a Health and Wellbeing Coordinator for over two and a half years. He helped to develop and implement a range of rehabilitation programmes that aim to improve health and wellbeing outcomes of people living with long term conditions such as cardiac, long covid, cancer and musculoskeletal.

Sam joined Professor Amanda Daley and the CLiMB team at Loughborough University in May 2024 as a Research Assistant and his main research focus is on the NIHR funded Snacktivity programme.

Sam has been actively involved in academic research, supporting community-focused health and wellbeing interventions within an EFL Community Trust setting. His interests are particularly around the use of wearable technologies and innovative ways of promoting physical activity to reduce the risk of disease in the population.

Sam is an accredited Exercise Referral Practitioner and has gained a variety of fitness industry qualifications, including BACPR Specialist Exercise Instructor Qualification and Level 4 Cancer Rehabilitation.