Look forward to plenty of opportunities to develop your skills, take part in career-focused activities and tap into all the support you need along the way. You’ll get to work on group projects set by real businesses and organisations, go on site visits and explore organisation-based dissertations as part of your course.

An impressive toolkit of skills

By the end of your master’s, you’ll have the skills and qualities to progress confidently in your marketing career.

By the end of the programme, you’ll be able to:

• See how consumers have changed, and been changed by, the contemporary digital landscape.
• Plan, develop and analyse effective digital marketing processes and campaigns.  
• Diagnose and solve a variety of marketing problems.
• Understand current digital marketing practices, tools and techniques.
• Help organisations harness the full benefits of digital marketing, drawing on the wide ranging disciplines that feed into it (such as video, copywriting and social media).
• Position yourself as a creative, highly versatile digital marketer.