Look forward to plenty of opportunities to develop your skills, take part in career-focused activities and tap into all the support you need along the way. You’ll get to work on group projects set by real businesses and organisations, go on site visits and explore organisation-based dissertations as part of your course.

An impressive toolkit of skills

By the end of your master’s, you’ll have the skills and qualities to progress confidently in your career and engage in planning, developing, and delivering the next generation of creative experiences for organisations.

By the end of the programme, you’ll:

• Master powerful tools like Python, R, and Microsoft Power BI to analyse, visualise, and interpret real-world sports data.
• Make smarter, data-driven decisions that impact sport business strategy, athlete performance, and fan engagement.
• Explore how Artificial Intelligence and Machine Learning are reshaping sport, from predictive analytics to performance optimisation.
• Develop essential AI and data analytics skills to solve real challenges across the sport industry.
• Think critically and creatively to tackle complex problems in sport business, performance, and innovation.
• Communicate your insights with impact, translating complex data into compelling stories for diverse sport audiences.