The aim of this module is for students to develop a systematic and critical understanding of strategic sport marketing, including the ability to explore, access and critically evaluate current practices in sport marketing and communications, as well as the challenges presented within a dynamic sport marketing environment.

The aim of this module is for the student to examine the various ways in which sport and politics interact outside of the formal processes of governance and governmentality.

The aim of this module is to enhance student understanding of the main aspects of the development of sport in local, national and global contexts.

The aim of this module is to develop students' competence in research methods and data analytics in ways that are relevant to sport management.

The aims of this module are for students to:

• take ownership of their sport management-related personal learning and development, including building the skills required to successfully work in the sports industry
• develop a critical appreciation of the professional skills needed to work within a variety of sporting ecosystems
• develop knowledge of sport organisations' needs in the short-to-medium-term
  create their own body of evidence of their demonstration of sport management-related competencies