The aims of this module are to:

• familiarise students with the role of marketing management within organisations;
• provide an understanding of the core concepts, principles and frameworks in strategic marketing.

Modern organizations are dependent on Information Systems to achieve their business objectives. This module aims to deliver an understanding of:

• Information Systems and their strategic importance, examining various Information Systems used at different organizational levels and their impact on an organization's competitive advantage.
• Emerging digital technologies (e.g., artificial intelligence, big data analytics) and how they can enable value creation and transform businesses.
• The challenges and risks associated with Information Systems within organizations and how to mitigate or avoid them (e.g., cybersecurity, well-being).

The aims of this module are to:

• develop participants' understanding of leadership, particularly within an environment of change
• increase participants' skills in building agile and collaborative cultures which gain buy-in for change initiatives
• equip participants with tools and methods to initiate and lead change in organisations and to manage conflict that might arise from the change process
• identify methods for influencing organisational vision, culture and values
• shape and manage communication strategy within change initiatives
• develop skills to influence upwards and outwards
• enhance negotiation and advocacy skills to build reputation and effective collaboration with diverse groups of stakeholders.