Compulsory modules

Research and Insight in the Sport Industry (15 credits)

The aims of this module are to:

  • Become familiar with a range of research methodologies to better understand the role and adoption of insight and research in the sport business industry.
  • Examine the scope and size of the sport business industry globally and the challenges this brings for insight and research.

Sport Ecology (15 credits)

The aim of this module is to provide students with an understanding of:

  • The impact of climate change and environmental degradation on sports performance and business at the community, elite, and pro levels. Using contemporary examples from varied geographic contexts, the module will explore how sport can identify, interpret, and adapt to mounting climate challenges such as extreme heat conditions and natural disasters.
  • The ways sport organisations and sportspeople can reduce emissions and sport's sizeable impact on the natural environment. In doing so, the module aims to promote a critical, evidence-based understanding of the interplay between sport and the natural environment.
  • How to quantify the impacts of a sport organisation on the environment and measure the impacts moving forwards, using greenhouse gas reporting as an example.

Optional modules

Choose one of:

Sport Public Relations and Communication (15 credits)

The aims of the module are to understand the importance of communication with a sport organisation's stakeholders (e.g., fans, media, sponsors, community, employees), the various channels and mechanisms by which to communicate with such stakeholders, and to identify the most appropriate channels of communication for a given situation depending on several contextual factors.

The module will provide students with an understanding of the principles of communication and public relations and the ability to employ communication strategies specifically in sport-related contexts.

Leadership Development in Sport (15 credits)

The aims of this module are to support students in their personal leadership development and to evaluate the effectiveness of leadership development programmes in the sport industry.

Corporate Social Responsibility (15 credits)

The aims of this module are to:

  • Develop an understanding of corporate responsibility as behavior by firms that focuses on recognition and minimization of negative externalities caused by firm activity
  • Equip students with an understanding of the nature of the pressures and processes that lead companies to 1) formally express their responsibilities to stakeholders other than just shareholders, and 2) commit irresponsible actions
  • Generate an awareness of the ways in which companies take on social and environmental responsibilities, and the nature and limitations of such responsibilities

Choose one of:

Collaborative Project (15 credits)

The aims of this module are to:

  • Provide students with an opportunity to be exposed to project-based teamwork in diverse settings (understood in this context as involving a range of multidisciplinary, multicultural and demographic elements in differing configurations), aiming to strengthen their cooperative and collaborative working skills and competence, while raising awareness and appreciation of diversity itself.
  • Provide students with hands on experience of identifying, framing and resolving practice oriented and real-world based challenges and problems, using creativity, critical enquiry and appropriate tools to achieve valuable and relevant solutions.
  • Support the development of students' ability to engage in critical enquiry and individual reflection, as well as to apply individual strengths and skills, building on their own educational backgrounds.
  • Provide students with opportunities for networking with stakeholders, organisations and corporations, aiming to enhance the competence and skills needed to connect to relevant parties and build up future professional opportunities.

Sport Integrity (15 credits)

The aims of this module are to:

  • Examine the nature of sports integrity and the threats to it presented by the manipulation of sporting outcomes and corrupt governance practices in both national and international contexts, including key legal and regulatory areas.
  • Develop a greater awareness of ethical issues in relation to combatting sport integrity issues.
  • Explain the role of the board, and senior management, in providing organisational leadership and implementing cultural change, with particular emphasis on composition and values-based leadership models.
  • Consider the importance of professional conduct, athlete reputation and public confidence in sport.
  • Critically review a range of legal and regulatory issues in sport.