The aim of the module is to introduce students to the experience/service design profession through the tackling an industry set brief and delivering an evidence-based and meaningful design outcome for a sponsoring organisation. The module will enable students to enhance their professional team-working, collaboration, communication, and reflection skills and support their development towards becoming an effective practitioner.

The aims of this module are to develop students knowledge, understanding and application of service design. It encourages students to utilise a contemporary range of design methods and tools to design original services comprising multiple inter-related touch points between system, service, stakeholder, and end user. Further, it also aims to encourage critical discussion of the subject within the broader societal and environmental context.

This module aims to equip students with skills and competencies to undertake generative design research and prototyping in their chosen topic of enquiry. Underpinned by a reflective mindset, this module helps students identify the key issues and methodologies appropriate for generative design research and prototyping, in preparation for undertaking a self-directed experience design major project.

This module is designed to help students develop the skills needed to carry out evaluative design research and create prototypes for their chosen topic. It promotes a reflective approach, helping students recognize important issues and methods suitable for evaluative prototyping and design research. This will prepare them for working on their own independent experience design research project.