I chose Loughborough University because it is highly regarded in the field of ergonomics and human factors. I also worked with a previous PhD student from my primary supervisor. I also identified research opportunities from my time in industry, and this project perfectly matched a few of them.
In the School of Design and Creative Arts there is a real community amongst the PhD students. I was also quickly welcomed in a research group related to my area of research which meant I always had support. The school also has some recently installed state-of-the-art equipment such as a driving simulator and virtual reality equipment.