That journey led me to the MA, Storytelling at Loughborough. Unlike any course I’d found before, it gave me the chance to blend theory and practice: to experiment with performance, design, and multimedia, while also engaging in deep philosophical debate. The collaborative spirit of the program meant that every project became both a creative challenge and an intellectual adventure. My dissertation reconnected me with business storytelling, exploring how stories serve as vital sense-making tools in every part of life.