The Design BA programme is highly creative, and intellectually stimulating; encouraging students to experiment with independent design judgement and creative risk taking. It is designed for students that are more open-minded about their career trajectory in design.

The programme fosters an experience-driven approach to design, building within students a creative, compassionate, critical and systemic mindset.

Students can experiment with the design of a range of outputs including physical products and objects, digital products and interfaces, digital and non-digital services, and the spaces and environments these might inhabit to create positive planetary, social, and financial impact.

The course develops students’ core design practice capabilities (both physical and digital) and exposes them to contemporary and future-facing design theory and practice including interaction and user experience design, service design, and design futures.