Semester 1
Compulsory modules
Creative Production
The aims of this module are to:
- Support the development of core digital competencies for the creative production of visual outputs.
- Introduce core industry standard digital production skills.
Graphic Design Context
The aims of this module are to:
- introduce core ideas and concepts of graphic design practice within a critical, historical and theoretical context
- establish creative design processes that emphasise research, iterative development, experimentation and criticality
- provide an opportunity for establishing a learning community through collaborative working and formative peer feedback.
Type and Language
The aims of the module are to:
- Provide a practical, critical, historical and theoretical introduction to typography and writing systems.
- Equip students with the basic skills and understanding required to produce typographic outcomes.
Visual Thinking
The aims of the module are to:
- Introduce a variety of applied visual methods and processes for undertaking creative enquiries.
- Develop technical knowledge and confidence across digital and analogue image-making techniques.
Semester 2
Compulsory modules
Writing for Practice
The aims of this module are to:
- Provide students with the opportunity to develop knowledge and understanding of how writing is used to frame art and design practices across diverse applications.
- Develop skills in academic writing and argumentation.
- Deepen understanding of the relationship between studio activity and scholarship.
Visual Practices
The aims of this module are to:
- Develop a practical understanding of applied image-making methods and procedures
- Enable students to visually articulate concepts, information and values across a variety of contexts and in a breadth of media.
Branding and Strategy
The aims of the module are to:
- Introduce design methods for undertaking branding and strategy
- Enable students to engage with audiences and contexts strategically to generate insight and understanding
- Introduce storytelling, tone of voice, values and brand personality as a paradigm within branding
- Develop a practical understanding of how graphic systems are used in the production of visual design outputs.
Applied Storytelling for Sustainability
The aim of this module is for students to
- Appreciate the narrative arc as a device for the planning and development of compelling stories.
- Introduce a range of participatory Storytelling techniques.
- Practice the planning, filming and editing of video, using post-production and animation techniques as appropriate.