You will build an in-depth understanding of marketing alongside core business and management topics. The flexible nature of the course allows you to tailor the degree towards your specific areas of interest.

In year one: you will build your core knowledge in the principles of marketing, and applications of marketing fundamentals. We will also explore topics like responsible management practice, business in the digital age, ethics, business maths, and accounting. You will have optional modules to choose from in the second semester spanning topics such as organisational behaviour, finance, law, and international business and culture in different contexts. You will develop key transferable professional skills, giving you a strong basis to build on in the rest of your degree.

In year two: you will build an in-depth understanding of areas like consumer psychology and behaviour, global brand management, marketing research, and digital marketing and analytics. You will also explore topics such as the future workplace and business sustainability, plus your choice from a wide range of optional modules including grassroots business, corporate social irresponsibility, and operations and supply chain management.

In final year: you will consolidate, and add to, everything you have learnt so far. Core modules include marketing communications and public relations, sales management, international marketing, and marketing strategy and planning. There is also a huge range of optional modules to choose from, so you can tailor the topics that fit best with your future career path.

Semester 1 & 2

Compulsory modules - one of:

Quantitative Business Skills A

The aims of this module are:

  • Introduce students to a variety of mathematical and statistical tools that are used in management and its professions.
  • Ensure that students have the requisite mathematical, statistical and modelling skills that will be necessary to study the quantitative business and management techniques presented in subsequent parts of their management education.
  • Develop confidence in, the use of industry standard packages for business and management purposes.
  • Develop relevant transferable skills.

Quantitative Business Skills B

The aims of this module are:

  • Introduce students to a variety of mathematical and statistical tools that are used in management and its professions.
  • Ensure that students have the requisite mathematical, statistical and modelling skills that will be necessary to study the quantitative business and management techniques presented in subsequent parts of their management education.
  • Develop confidence in, the use of industry standard packages for business and management purposes.
  • Develop relevant transferable skills.

Semester 1

Compulsory modules

Responsible Management Practice

The aims of this module are to:

  • Explore the origins and concepts of responsible management practice (RMP).
  • Examine RMP within a range of contemporary contexts.
  • Develop expertise in key academic skills for university life and beyond.

Business in the Digital Age

The aims of this module are:

  • to prepare students with a sound foundation of information and digital business for subsequent information management modules;
  • to prepare students for further information management modules in their second and final years;
  • to prepare students for their Industrial and Professional Studies placements;
  • to develop relevant transferable skills.

Management and International Business Fundamentals

The aims of this module are to:

  • Prepare students with a foundation of various management perspectives and concepts; Examine some of the local, national and international factors and actors which impact businesses and organisations.
  • Gain an understanding of the complexity of doing business in the international business environment.
  • Develop an understanding of how managers and workers work individually, in groups and in teams within organisations.
  • Encourage an openness to new ideas and an awareness that in many situations there are a range of alternative perspectives that might be taken and courses of action that should be evaluated.

Principles of Marketing

The aims of this module are to introduce students to the principles of marketing, in a variety of organisational settings (retail, consumer goods, industrial goods, service, non-profit oriented); and to prepare students for subsequent modules in marketing.

Semester 2

Compulsory modules

Introduction to Accounting

The aims of this module are to:

  • Provide an introduction to financial accounting, its key concepts and context.
  • Develop students' skills in preparing and interpreting financial statements.
  • Explore the subjective nature of financial reporting, its benefits and its limitations.
  • Develop students' analytical and written presentational skills.
  • Develop and enhance transferable skills.

Applications of Marketing Fundamentals

The aims of this module are to:

  • build on the student's principles of marketing knowledge to explore the challenges around applying marketing concepts in practice;
  • expand the range of marketing contexts that are understood;
  • explore case studies and real-world examples of marketing in practice.

Ethics and Professional Skills

The aims of this module are to:

  • Explore the origins and concepts of ethical business in practice.
  • Examine ethical dilemmas from a range of exciting contemporary contexts.
  • Develop expertise in collaborative project work, professional skills and preparedness for the world of work.
Optional modules

Organisational Behaviour

The aims of this module are

  • Prepare students with a sound foundation of behavioural and organisational concepts for subsequent management modules.
  • Develop an understanding of individual, group, and organisational characteristics and processes and their influence on organisational outcomes.
  • Develop an understanding of contextual influences on individuals and groups at work.

Principles of Finance

The aims of this module are:

  • To provide an introduction to core issues in corporate finance.
  • To provide an understanding of how corporate finance relates to other corporate managerial activities.
  • To develop relevant transferable skills.

Principles of Law

The aims of this module are:

  • To introduce basic legal concepts relevant to commercial activity, and to explain their relevance as a parameter of business decision-making.
  • To explain how legal principles are created by both case law and statute.
  • To illustrate their relevance to all aspects of business activity.

International Business and Culture in Different Contexts

This module offers a comprehensive introduction to the field of comparative and cross-cultural management. It aims to guide students with diverse types of business and management systems around the world with a specific focus on cross-cultural differences at the national level. It will provide a critical analysis of issues and assumptions underlying various approaches to studying national cultures and equip students with cross-cultural understandings and attitudes to manage the core aspects of cross-cultural management.

University-wide Language Programme

This is a 10 credit module from the University-wide language programme.

Semester 1 & 2

Optional modules

Knowledge Data and Information Systems Development

The aims of this module are to:

  • Identify the capabilities of modern technology firms that allow them to develop technology and diversified markets. To link these capabilities to the strategy of technology firms.
  • Develop systems for the effective management of knowledge, data and information in the global business environment.

Operations and Supply Chain Management

The aims of this module are to:

  • Provide an understanding of the operations and supply chain management function and its role in organisations.
  • Introduce students to the key issues and techniques for effective operations and supply chain management.
  • Have an appreciation of the emerging trends and new technology in operations and supply chain management.

Semester 1

Compulsory modules

Consumer Psychology and Behaviour

The aims of this module are to provide students with an understanding of the role of consumer behaviour theory in marketing practice, and the knowledge of social and psychological concepts as they apply to consumer behaviour.

The Future Workplace

The aims of this module are to:

  • Explore current and future development in the workplace.
  • Examine the future of work within a range of exciting contemporary contexts.
  • Develop expertise in employability skills and preparedness for the future workplace, including internships and Part I placements/study abroad.

Global Brand Management

The aims of this module are:

  • To build on the foundation provided by the prerequisite marketing module.
  • To develop the knowledge and skills needed for a career in marketing and management, in particular the knowledge and skills required of a global brand manager.
  • To encourage enthusiasm and self-motivation.
Optional modules

Business Information Management

The aims of this module are:

  • To provide students with the basic information management and information systems knowledge and skills relevant to managers.
  • To build on the first year skills module.
  • To prepare students for further IT modules in semester 2 and/or in their final year.
  • To provide students with a framework within which they can analyse the information and IT needs of businesses.
  • To prepare students for their Industrial and Professional Studies placements.
  • To develop relevant transferable skills.

Digital Technologies for Accounting and Finance

The aims of this module are to:

  • Develop a broad spectrum of digital techniques and big data analytical skills applicable to real-life problem-solving associated with the accounting and finance professions.
  • Explore unstructured data and its application in accounting and finance.
  • Encourage an openness to new ideas and awareness that, in many situations, there is a range of alternatives which should be evaluated.
  • Develop relevant transferable skills.

Grassroots Business

The aims of this module are to:

  • Examine the factors that influence prosperity and success of local communities from a business perspective.
  • Enable students to articulate the importance and contribution of local community economies.

Financial Markets and Derivatives Fundamentals

The aims of this module are:

  • To introduce the roles, functions and operations of secondary capital (equity and bond) and commodity markets and the foreign exchange market.
  • To develop an understanding of the financial risks firms are exposed to in these markets and related positions and instruments.
  • To provide an introduction to the methods and derivatives that may be used to hedge risk exposures, and by traders and speculators to profit in these markets.

Transformative International Business in Practice

The module aims to deepen students' understanding of key issues and theories in international business by examining the international business environment and the globalisation megatrend. Building on the prerequisite module, this module explores the strategies and behaviours of multinational corporations (MNCs) and highlights the principal issues involved in developing international business organisations.

Students will learn to apply strategic management concepts in an international context and understand the broader implications of international business within the global landscape. Additionally, the module will address recent phenomena in international business, with a focus on emerging markets and the emergence of new business models for global impact.

We take a critical approach that challenges conventional norms and encourage you to delve deep into the new dimensions of international business, such as the sustainability, impact of capitalism within a racial context and the increasing engagement of Western strategic management with emerging and frontier postcolonial economies. This module lays a crucial foundation for subsequent modules in international business.

Human Resource Management

The aims of this module are:

  • To build on the pre-requisite module.
  • To examine critically the role of the Human Resource Management (HRM) function within the contemporary organisation.
  • To develop a clear understanding of the role of the HRM function in maintaining an equitable relationship between employer and employee.

Organisation Studies

The aims of this module are:

  • To develop a social scientific understanding of organisational theories, themes, concepts and practices.
  • To encourage a challenging, questioning perspective on organisational behaviour, research and ideas.

Accounting for Management Decisions

The aims of this module are:

  • To develop a range of technical and analytical skills appropriate to the practice of management accounting.
  • To critically evaluate the technical aspects of management accounting as applied to a variety of organisational contexts.

Management Science Methods

The aims of this module are:

  • To ensure that students have an understanding of key principles, models and techniques used to tackle management decision problems.
  • To develop skills in the analysis and modelling of management situations and approaches to evaluation and assessment of alternatives in complex scenarios.
  • To develop core concepts and skills required to effectively support managers faced with decision problems.

University-wide Language Programme

This is a 10 credit module from the University-wide language programme.

Semester 2

Compulsory modules

Business Sustainability Project

The aims of this module are to:

  • Explore the concepts and frameworks of business sustainability.
  • Examine sustainability practices in a range of exciting contemporary contexts.
  • Develop expertise in collaborative project work.
  • Build resilience.

Digital Marketing and Analytics

The aims of this module are to equip students with an in-depth knowledge of digital marketing and analytics, including social media, SEO, and online brand communities. We will also study the underlying academic theories of marketing and how these relate to the application of digital marketing in the real world.

Marketing Research

The aims of this module are:

  • to provide an understanding of the key concepts and techniques used in marketing research
  • to develop skills for evaluating marketing research data
  • to complement students' knowledge of basic marketing
  • to enhance communication and team-working skills
Optional modules

Programming for Business Analytics

The aims of this module are:

  • Provide students with basic programming skills and techniques, focusing on structured programming principles, relevant in solving real-world challenges in business analytics.
  • Prepare students with the required foundational knowledge for further learning in digital business and analytics.
  • Enable students in developing relevant transferable skills required during professional study placement, and within the industry.

Company Law

The aims of this module are:

  • To introduce the fundamental principles of company law.
  • To develop an understanding of the significance of the company within the context of commercial activity.

Financial Statements Analysis and Valuations

The aims of this module are to:

  • Develop an understanding of, and apply, the tools of financial statements analysis to restate a set of financial statements, conduct a performance appraisal and forecast earnings.
  • Develop an understanding of, and apply, valuation tools to explore and critically evaluate valuation issues.
  • Develop spreadsheet modelling skills and prepare a professional performance and valuation appraisal report.
  • Develop and enhance transferable skills.

Corporate Social Irresponsibility and International Governance

The aims of this module are to:

  • Enable students to understand the wider political, economic, social, and cultural contexts shaping business activities.
  • Provide a deeper understanding of the corporate governance systems encountered by multinational corporations around the world.
  • Evaluate failures in corporate governance and irresponsible business practices.
  • Demonstrate the relevance of the institutional context in the adoption, adaptation and diffusion of management practices across the world.
  • Provide a deeper understanding of organisational resilience, responsibility and regeneration.

Economics for Business I

This module aims to introduce students to some of the key economic theories and policy issues at the organisational, industry and economy-wide level.

Data Analysis for Management

The aims of this module are to:

  • Further develop the concepts and skills required to use statistics to help managers in decision making.
  • Build on the prerequisite module.
  • Extend competence in the use of computer packages.
  • Develop the ability to build models to help solve management problems.
  • Develop relevant transferable skills.

University-wide Language Programme

This is a 10 credit module from the University-wide language programme.

Semester 1 & 2

Optional modules

Small Business Issues and Planning

The aims of this module are to:

  • Develop student understanding of a range of issues affecting small and medium-sized enterprises (SMEs).
  • Build on these issues and put theory into practice through the creation of a business plan for a real or imaginary business.
  • Develop relevant transferable skills and understanding of how organisations start and grow in preparation for graduate employment.

Semester 1

Compulsory modules

Marketing Communications and Public Relations

The module builds on students' understanding of marketing and develops a critical evaluation of the role and importance of marketing communications (promotions). The module explores integrated marketing communications, the communications process and key principles, strategies and theories within the area of marketing communications. Students will explore the marketing communications mix (advertising, public relations, sales promotions, digital marketing, direct marketing and personal selling) to understand each tools suitability and effectiveness as part of a marketing campaign. Students will be introduced to objective setting, ethical decision making, branding, media planning, creative briefs and key legislation within this area.

The module will also examine the theory of public relations and the application of tools and techniques in building and maintaining reputation. Combining theoretical perspectives and practical application, the module will consider a range of specialisms and market sector applications within the PR domain.

Sales Management

The aim of this module is to introduce students to the principles and techniques of personal selling and sales management in industrial and consumer marketing.

International Marketing

This module is designed to develop an appreciation of the special requirements for successfully conducting international marketing activities by concentrating on the market-oriented approach to doing international business.

Overall, the aims of this module are to build on students' knowledge of basic marketing, to present the key concepts and core issues in international marketing, and to develop decision-making skills for the successful formulation, implementation and control of international marketing programmes.

Student learning objectives are to:

  • Secure knowledge of international marketing theory (e.g., the theoretical frameworks designed to assist in the making of foreign market entry decisions).
  • Develop an understanding of this theory (e.g., be able to explain the fundamental differences between the various global marketing pricing policies).
  • Show you would be able to apply them (e.g., selecting the correct theories or frameworks to be applied when making international marketing decisions, and using the theories in a way that enhances the decision-making activity).
Optional modules

Entrepreneurship and Innovation

This module aims to equip students with an applied understanding of entrepreneurs and their activities in a wide range of contemporary settings.

Financial Risk Management

The aim of this module is for students to extend their knowledge of derivatives to pricing models and to credit derivatives. It covers the application of derivatives to risk management in domestic and international markets and looks at the risks of using derivatives.

Corporate Governance

The aims of this module are:

  • To provide an introduction to corporate governance in the UK.
  • To provide an understanding of different governance mechanisms.
  • To develop relevant transferable skills.

Contemporary Issues in Marketing

The module aims to address relevant and contemporary issues in marketing that shape customer experience and value creation (contemporary issues in marketing could include branding, artificial intelligence, neuromarketing, ethics and sustainability, omni channel retailing or the sharing economy).

Decision and Efficiency Analysis

The aims of the module are to:

  • Develop an understanding of the complex multidimensional nature of decision and efficiency analysis problems faced by managers and policy makers.
  • Develop skills in modelling decision and efficiency analysis problems.
  • Obtain hands-on experience with the use of computers for decision and efficiency analysis in a business or policy environment.
  • Demonstrate the usefulness of decision and efficiency analysis in a global economic context.
  • Examine the societal and ethical implications of decision and efficiency analysis.

Business Systems

The aims of this module are:

  • To develop an appreciation of the use of Management Information Systems in business contexts, particularly in management planning, decision-making and control.
  • To develop a critical perspective on Information Systems within contemporary organisations and society.
  • To build on previous modules which introduced management aspects of Information Systems and on students' experience of working with such systems during the Industrial & Professional Studies year.

Strategic Management of Big Data

The aims of this module are to:

  • Develop a critical appreciation of the theory and practice of managing big data and its significance for business and other organisations in the global environment.
  • Develop an awareness of the skills required for managing big data.
  • Understand how big data can be used to address real-world issues.
  • Understand how business opportunities can be identified and exploited using big data.
  • Explore the range of software tools available for managing large data sets.

Advanced Interpersonal Skills

The aims of this module are:

  • To develop an in-depth understanding of the key interpersonal skills needed for effective management of self and others in organisations from both a theoretical and practical perspective.
  • To enable students to reflect on their current range, and level of interpersonal skills and identify areas for further development.
  • To draw upon students relevant work experience.
  • To consider how these skills may affect their future roles as managers, consultants or researchers.
  • To develop relevant transferable skills.

International Human Resource Management

The aims of this module are:

  • To build on previous Human Resource Management modules.
  • To examine critically the role of the Human Resource Management (HRM) in an international context.

Organisational Intelligence

The aims of the module are:

  • To develop a critical understanding of the principles, practices and theories of information and knowledge management, and their application in the workplace.
  • For the student to explore current developments in, and issues relating to, information and knowledge management as it applies to workplace practice.
  • To develop understanding of the importance and impact of knowledge sharing in global organisations, and an appreciation of how one may develop an organisational culture favourable to knowledge sharing.

Advanced Analytics for Web and Social Media

The aims of this module are to:

  • Provide students with web and social media analytics skills and technical knowledge relevant to business operations and managers.
  • Build on the second-year data and analytics skills.
  • Provide students with a framework within which they can analyse web-based content and systems.
  • Develop relevant transferable skills.

University-wide Language Programme

This is a 10 credit module from the University-wide language programme.

Semester 2

Compulsory modules

Work-Based Project

The aims of this module are to:

  • Draw together, focus on and apply specific aspects of the programme.
  • Explore and apply research methods.
  • Examine a chosen organisation at depth.
  • Develop expertise in presenting analysis, findings and recommendations.

Marketing Strategy and Planning

The aims of this module are to:

  • Build on pre-requisite modules and students' experience during their Industrial and Professional Studies placement.
  • Synthesise students' understanding of marketing by exploring issues and skills in the area of strategic marketing management, and in the context of the dynamic environment in which Marketing now operates.
  • Develop relevant transferable skills.
Optional modules

Multinational Financial Management

The aims of this module are to:

  • Build on the pre-requisite modules.
  • Develop an understanding of the practice of financial management in companies operating in the international environment.
  • Develop an understanding of balance of payment dynamics, international capital flows and nature of currency attacks.
  • Develop critical reasoning skills in the context of international financial risk management.

This course explores managing international business and global competition with an understanding of international financial instruments, markets and institutions.

Behavioural Finance

The aims of this module are to:

  • Provide an understanding of mathematical models of behavioural foundations of financial decisions.
  • Develop skills that will enable students to critically analyse financial decisions in greater depth.
  • Deepen and broaden students' conceptual understanding of how financial markets 'actually work' and how people 'actually make decisions' using real-life cases and experimental results.

International Economics

The aims of this module are:

  • To explain how and why exposure to the global economy affects domestic economic outcomes.
  • To explain the causes and welfare consequences of international trade and trade policies.
  • To evaluate policies towards international trade and economic integration, and how these impact businesses.

Entrepreneurship in Postconflict Spaces

This module aims to address the opportunities and challenges presented to capitalism as new markets emerge in postconflict spaces. It assesses the extent to which capitalism can engage with postconflict places, and critically reviews the problems of applying Western ways to non-Western systems.

Business Optimisation

The aims of this module are to:

  • Develop the ability to build models to help managers optimise a range of business processes and decisions.
  • Further develop the concepts and skills required to a software use to help managers in decision making.

Strategic Information Management

The aims of this module are:

  • To provide an understanding of: the strategic importance of information systems (IS) and information technology (IT), to provide an understanding of the strategic importance of information systems (IS) and information technology (IT) and their linkages to the overall business strategy, how IS/IT strategies are formulated, how organising and resourcing options are developed and assessed, and how business value through IT is achieved.
  • To build on students' previous modules which introduced strategic analysis, new and emerging technologies and applications of IT, and on students' experiences of working with such systems during their academic studies, industrial placements and professional studies year.

Digital Technology and Social Justice

The aims of this module are to explore current developments in, and issues relating to, digital information and technology that increasingly shape our everyday lives and work, and to develop a critical understanding of digital technology from the perspective of social justice.

Analysing Careers

The aims of this module are:

  • To enhance students' ability to critically assess the validity and relevance of career theory and research in contemporary workplaces.
  • To enable students to analyse their own careers and those of other people and consequently manage them in a better-informed way.
  • To build on the pre-requisite modules in human resource management and related areas; and on placement year experience.

Rethinking Leadership: Theory and Practice

The aim of this module is to examine the roles of leadership in contributing to organisational and individual outcomes, as well as preparing students for their development into leadership roles.

Services Marketing

The aims of this module are to:

  • Consider the development of theories of services marketing.
  • Understand key aspects of marketing management and strategy in services.
  • Appreciate the available research evidence pertaining to the particular challenges, opportunities and strategies which are encountered by different types of service businesses.

Enterprise Resource Planning

The aims of this module are:

  • To introduce and develop the key principles of enterprise resource planning (ERP).
  • To provide an understanding of the role of ERP systems in the effective management and integration of organisational processes.
  • To demonstrate how ERP systems can be used to effectively model and manage supply chains.
  • To provide hands-on experience of an industry standard ERP software, using SAP.

Business Forecasting

The aims of this module are:

  • To develop an understanding of various approaches to Business Forecasting and explore their use in practice with standard IT based packages.
  • To develop skills in analysis and modelling of management situations and a sophisticated approach to evaluation and assessment of alternatives in complex scenarios.

Data Management and Visualisation

The aims of this module are to:

  • Prepare students with a thorough understanding of database management systems, and the data structures and algorithms used to represent and manipulate data effectively.
  • Build on the second year modules which introduced database systems and on students' experience of working with such systems during the industrial and professional studies year.
  • Develop relevant transferable skills.

Project Management

The aims of this module are:

  • To provide students with a critical theoretical and practical understanding of key topics in managing projects.
  • To provide students with an understanding of the role of a project manager.
  • To develop a critical appreciation of business and interpersonal skills relevant to managing projects.

University-wide Language Programme

This is a 10 credit module from the University-wide language programme.

The information above is intended as an example only, featuring module details for the current year of study. Modules are reviewed on an annual basis and may be subject to future changes – revised details will be published through Programme Specifications ahead of each academic year. Please also see Terms and Conditions of Study for more information.