I chose Loughborough because of its leading performance in the global sports industry. By studying at the world's best sports-related university I knew I would have lots of opportunities to be inspired by excellent people around me.
One of the greatest things I found about the course is the chance to practice what is taught after lectures.
The practical sessions and assignments are well-designed to push you to find a balance between feasibility and creativity for your project. As my study is progressing, I have increasingly seen how important it is to be creative and flexible when making sports marketing strategies.