We’ve earned our reputation as one of the world's leading sporting universities and we should continue to celebrate and strengthen that position. Sport is one of our greatest strengths, a powerful differentiator and often the reason people first hear about us. The new brand campaign embraces that reality, reinforcing our ambition to be recognised globally.
At the same time, sport is only part of our story. Every day, across our campuses, colleagues and students are tackling some of society's biggest challenges, driving innovation, improving lives and creating new opportunities through teaching, research and enterprise. The campaign has been developed to shine a brighter light on this wider contribution, helping audiences understand not only what we are known for, but everything else that makes us distinctive.
This campaign uses the strength of our sporting reputation as a platform to tell a bigger story. By championing both what makes us famous and what makes us exceptional, we can strengthen understanding of Loughborough among our many and varied audiences. In doing so, we can ensure that when people think of Loughborough, they think not only of sporting excellence, but of a university delivering excellence and impact in many different ways.
The campaign will be launched externally in early November and is aimed at influencing key stakeholders and opinion-formers including academics, teachers, parents, school counsellors, agents, and staff. It will focus on strategically important markets aligned with student recruitment, research partnerships and global reputation, with priority activity in the UK, North America, China, India and Europe.
Much of the story it tells is yours. The research, teaching and enterprise happening across our campuses every day is what makes Loughborough exceptional, and we’d love to hear more of it. If you know of work that shows the difference Loughborough makes (including in sport), please share it with us at strategic.marketing@mailbox.lboro.ac.uk.
The Brand Campaign Advocacy Toolkit explains more about the campaign and how you can support it. Please do look out for it on our social media channels and help us spread the word.