Influencing the professional practice of journalists

• Senior journalists have approached us for data to assist in developing new lines of editorial enquiry about campaign dynamics.
• The Guardian has adopted our methodology to analyse print news.
• The BBC reduced its emphasis on process coverage in the 2017 General Election, our research having helped to highlight its overemphasis during the 2015 General Election.
• Our research has also shown persistent patterns of gender inequality in political campaign reporting. In the 2016 EU Referendum, prominent campaigners used our findings to highlight how male voices dominated early reporting, resulting in significant shifts in the subsequent dynamics and reporting of the referendum campaign.

Impact beyond journalism

• We have presented our findings to a range of influential stakeholders including Ofcom, the Welsh Assembly, and the French Embassy.
• We hosted major conferences after each campaign – successfully drawing together politicians, pollsters, journalists and academics – and post-campaign briefing sessions were organised at Parliament.
• Across the four campaigns, findings and data visualisations were shared extensively across social media, often by leading journalists and commentators – demonstrating the scale of public interest in our work.