Dr Dan Plumley

PhD, ACMA, CGMA

  • Senior Lecturer in Sport Finance

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Dan Plumley

Dr Dan Plumley joined the School of Sport, Exercise & Health Sciences in 2026 as a Senior Lecturer in Sport Finance. He is an established academic leader with a strong external presence in both the sport business sector and media. He has over 15 years’ experience teaching and researching in the field of applied sport finance, analysing areas such as performance measurement, governance and regulation, and competitive balance, all under the broader research area of the economics and finance of professional team sports, which has defined his career.

Dan regularly presents at major international sport management conferences and has contributed to over 30 peer-reviewed publications in the sport business and finance field. He has also published his own textbook titled ‘The Economics and Finance of Professional Team Sport’. He is an active researcher, delivering funded projects for the Economic and Social Research Council (ESRC).

Dan is a Chartered Global Management Accountant (CGMA) and regularly consults with the industry on sport finance matters. He is a recognised commentator in the global media on sport finance and is also a trustee and independent non-executive director (INED) with the English Football League (EFL) in the Community.

Dan is an internationally recognised expert in the field of applied sport finance and has an extensive list of publications and textbooks in the sport business and finance field spanning areas such as performance measurement, financial analysis, governance and regulation and competitive balance. He regularly presents at major international conferences.

Dan has a strong external presence both in the sport business sector and the media. He is regularly invited to deliver guest sessions and external talks with a wide range of institutions and organisations. He delivers financial workshops to aspiring Sporting Directors and C-suite executives and is an invited guest lecturer on master's programmes across Europe including at the Amsterdam University of Applied Sciences.

He is also an Associate Editor for the journal Managing Sport & Leisure: An International Journal.

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