Business analytics is essential to modern business operations and organisational success, helping organisations use data to generate insights, improve decisions and create value. It is a rapidly developing field, increasingly shaped by AI-enabled tools and methods, with strong career opportunities for skilled graduates.

Join us on this interactive master’s to develop a firm grounding in business analytics, modelling and data-driven decision-making. You will explore how analytics and AI-enabled tools can be applied to real business problems, while developing practical skills through real-world projects. The programme will help you use analytics to generate insights, understand customers, improve operations and support better organisational decisions.

Put your skills into practice during the final term on a supervised real-world consulting or research project, which may be undertaken with external organisations such as npower, Dstl, Defra, NHS, and IBM. It is a chance to apply powerful tools such as data mining, forecasting, optimisation, simulation, machine learning, AI enabled analytics and decision analysis to a particular area of business or policy that interests you.

Importantly, you will also learn to communicate and present your findings and recommendations to stakeholders across a business, giving you invaluable skills for building your career as an analytics expert.