• Develop the skills to extract insights from complex sport data and digital media.
  • Gain a strong grounding in coding, algorithms and digital application development.
  • Understand how intelligent technologies are driving innovation and change in sport.
  • Explore the ethical, policy and regulatory dimensions of data and digital transformation.
  • Work on live projects with leading industry partners.
  • Build critical communication and presentation skills to convey data-driven insights to stakeholders of all levels.
  • Study at the heart of the UK’s sport and tech scene at our vibrant London campus in the former Olympic Park.
  • Full immersion in each topic area through block teaching.

Study Sport Business at Loughborough University London

Hear from Tara, Rohan, and Ari about studying Sport Business and what postgraduate life in London is really like. Learn how Loughborough University London helps students grow personally and professionally while preparing for successful careers in sport.

Caroline Sanborn smiling in front of the london campus

Caroline Sanborn

Sport Analytics and Technologies MSc

Working on real-world projects for partners such as Sports Interactive, Surrey County Cricket Club, and Williams F1, offered a taste of what employment in the industry would be like, allowing me to develop analysis, presentation, and teamwork skills.