In the fast-evolving sport world, clubs, brands and businesses need sport industry specialists who can drive and harness innovation to stay ahead of the competition; economically, socially, and environmentally. This requires a thorough understanding of business, horizon scanning, innovation, change and risk. This course will equip you with the knowledge and skills required to succeed.

Unlock your entrepreneurial potential through this exciting MSc programme, where you’ll explore diverse sport business models and apply design thinking principles to develop innovative ideas. You'll explore key concepts like intrapreneurship and entrepreneurship from the perspective of sport organisations ranging from start-ups and SMEs to multi-national corporations.

You will couple this knowledge with insights from marketing to develop the skills to identify and learn about customer segments in order to create compelling value propositions and revenue streams. This programme will equip you with the tools to turn bold ideas into viable sport business ventures.

Up-to-the-minute content and the latest industry insights

This is a future-focused programme, which is constantly updated to inform students about new and emerging trends, media and technology.

The practice of innovation runs through every module. So, whether you’re learning about digital storytelling, sponsorship or sport integrity, you’ll develop the practical skills needed to forecast, plan and implement innovations in sport. It’s a potent environment to spark or develop your own ideas too.

Studying at the heart of London’s sport ecosystem, you’ll have access to industry partners like London Sport, IMG, London Marathon, Formula E, Chelsea FC and Two Circles. Many of these organisations contribute to the course through guest lectures and collaborative project and dissertation opportunities, with a vested interest in nurturing the innovators of tomorrow. 

Accelerate your potential for success

This master’s is an ideal choice if you’ve got a passion for sport business and a desire to drive it forward in positive, progressive ways.

You’ll graduate with the skills and connections needed to progress into middle and senior positions across commercial, not-for-profit and international sport-focused organisations. Equally, you could apply your expertise to your own entrepreneurial venture or other start-ups.