• Explore the importance of entrepreneurship, business models and organisational structures.
  • Understand how evolving digital technologies, including AI, wearables, VR, and AR, are transforming the sport business landscape.
  • Learn from industry experts about real-world challenges and innovations.
  • Zone in on your area of interest in a collaborative dissertation with an industry partner.
  • Experience full immersion in each topic area through our block teaching approach.
  • Study full or part time at the heart of London’s sport community at our vibrant campus in the former Olympic Park.

Study Sport Business at Loughborough University London

Hear from Tara, Rohan, and Ari about studying Sport Business and what postgraduate life in London is really like. Learn how Loughborough University London helps students grow personally and professionally while preparing for successful careers in sport.

Kumaran wearing a graduation gown and holding a basketball

Kumaran Parameshwaran

Sports Business and Innovation MSc

I chose to pursue a master’s degree in Sports Business and Innovation at Loughborough University London because I wanted to deepen my understanding of international standards and practices within the sports industry.