Look forward to plenty of opportunities to develop your skills, take part in career-focused activities and tap into all the support you need along the way. You’ll get to work on group projects set by real businesses and organisations, go on site visits and explore organisation-based dissertations as part of your course.

An impressive toolkit of skills

By the end of your master’s, you’ll have the skills and qualities to progress confidently in your sport business innovation career.

By the end of the programme, you’ll be able to:

• Understand the need for innovation and have an awareness of current contexts and impacts of innovation.
• Identify opportunities for innovation, from economic, social and environmental perspectives.
• Apply critical thinking to all aspects of the innovation process, from research to collecting data, analysing information, product design, and bringing product to market.
• Assess and evaluate sport business innovations, and give constructive feedback and recommendations.
• Understand local communities and sports populations and the ways they behave and respond to innovation.
• Work effectively as part of a team in the rapidly changing sport business environment.