Marketing and sponsorship are critical sources of income for teams and organisations across elite sport. Sport marketing is also a key and growing business area for sportswear manufacturers, sport events, fitness brands and gambling companies.

On this course, you’ll get a solid grounding in topics like marketing strategy design, market research, sponsorship, social media strategy, digital storytelling and PR. Crucially, you’ll apply these in the context of sector-specific dynamics such as timings, partnerships and the global scope of sport – so you have the expertise to succeed in this highly competitive field.

Work with world-class partners and real-world data

Based at the heart of the Olympic Park site in London, you’ll  benefit from Loughborough London’s close links with major sports organisations, brands and government. 

Study with leading academics and industry experts and get to grips with building campaigns using high-level commercial insights from partners like IMG, Tottenham Hotspur FC, and London Marathon.

Continually updated to keep you ahead of the latest trends and industry developments, this is a course you can shape around your interests. Explore areas such as new media and analytics, or sport integrity. You’ll have direct interaction with our industry partners such as clubs in the English Premier League and Women’s Super League, sport marketing and athlete management agencies, and gaming companies. Many of these feed into the programme through guest lectures, collaborative assessments, and project and dissertation opportunities.

The starting block to a successful sport marketing career

This course is ideal whether you come from a marketing or business background or want to transition into sport from another career path.

Either way, you’ll graduate with up-to-date skills and industry know-how, ready to pitch yourself ahead of the competition in marketing roles across sports organisations and related businesses.