Compulsory modules

The aims of this module are to:

  • Be introduced to key concepts in sport marketing.
  • Develop understanding of the nature of sport marketing.
  • Investigate consumer behaviour and its relation to marketing techniques.

The aim of this module is to understand the importance of data-driven decision making and strategy formulation, and how statistical analysis and data visualisation assist in identifying sport business trends and solutions.

The aim of this module is to give students an opportunity to explore grand challenges facing our global society and to propose imaginative solutions to specific challenges in one or more country.

Students will critically reflect on the United Nations Sustainability Development Goals and think about how Loughborough University's Creating Better Futures. Together Strategy might contribute to them.

Students will engage with ideas and approaches to possible solutions from their own programme and gain diverse insights from Loughborough University London's interdisciplinary ecosystem. This will involve solution-oriented thinking and a balance between criticality and possibility, leading to a deep understanding of grand challenges and imagining creative responses to them.

The aims of this module are:

  • To explore the sport business industry across diverse sectors, including sport marketing, sport management, innovation and digital technologies, sustainability and sport leadership.
  • To advance students' knowledge and understanding of research and insight embedded in the sport business industry.
  • To expose students to contemporary trends in the sport business industry and advance their understanding of the challenges, opportunities and cultures surrounding decision-making, growth and strategy.
  • To inform and prepare students for their programme specific modules, as well as their dissertation module, through engagement with research and insight within specific relevant contexts.