Compulsory modules

The module aims are to identify key global sustainability issues, and related sustainable development principles, and to examine the two-way relationships between the described sustainability issues and the sport sector, including how sport both contributes to, and is affected by global sustainability issues.

The aims of this module are:

  • To explore the sport business industry across diverse sectors, including sport marketing, sport management, innovation and digital technologies, sustainability and sport leadership.
  • To advance students' knowledge and understanding of research and insight embedded in the sport business industry.
  • To expose students to contemporary trends in the sport business industry and advance their understanding of the challenges, opportunities and cultures surrounding decision-making, growth and strategy.
  • To inform and prepare students for their programme specific modules, as well as their dissertation module, through engagement with research and insight within specific relevant contexts.

The aim of this module is to give students an opportunity to explore grand challenges facing our global society and to propose imaginative solutions to specific challenges in one or more country.

Students will critically reflect on the United Nations Sustainability Development Goals and think about how Loughborough University's Creating Better Futures. Together Strategy might contribute to them.

Students will engage with ideas and approaches to possible solutions from their own programme and gain diverse insights from Loughborough University London's interdisciplinary ecosystem. This will involve solution-oriented thinking and a balance between criticality and possibility, leading to a deep understanding of grand challenges and imagining creative responses to them.

Optional modules

The aim of this module is to understand the importance of data-driven decision making and strategy formulation, and how statistical analysis and data visualisation assist in identifying sport business trends and solutions.

The aims of this module are to:

  • Introduce students to recent developments in leadership research with a focus on diversity and change in sport business.
  • Become familiar with a range of leadership challenges sport executives face when managing diverse teams to better understand the adoption of leadership styles in different parts of the sport business industry.
  • Be able to construct an argument and defend a position on key diversity and inclusion debates in sports.

The aim of this module is to understand the role that sport plays in political and diplomatic issues at a national and international level.

Using contemporary examples from developed, transitioning, developing, and fuel-based economies, the module will explore how sport can be used to positive (e.g., facilitating socio-economic plans) or negative (e.g., whitewashing human rights violations) ends. In doing so, the module aims to promote a critical, evidence-based understanding of the interplay between sport, politics, and diplomacy.