• Join a top 10 UK university renowned for excellence in education.
  • Develop a deep understanding of service systems and human-centred design and explore how they drive innovation and organisational transformation across sectors.
  • Master critical and strategic thinking skills to enhance your effectiveness as a designer, manager, and innovator in experience and service design contexts.
  • Build strong analytical and research capabilities by examining and evaluating real-world services and customer experiences.
  • Gain hands-on expertise with leading design and innovation tools, including customer journey maps, personas, value proposition frameworks, co-creation models and stakeholder maps.
  • Collaborate with industry partners on live and conceptual briefs, experiencing the pace and complexity of real-world design and innovation projects.