Compulsory modules

The aim of this module is to understand the importance of data-driven decision making and strategy formulation, and how statistical analysis and data visualisation assist in identifying sport business trends and solutions.

The aim of this module is to give students an opportunity to explore grand challenges facing our global society and to propose imaginative solutions to specific challenges in one or more country.

Students will critically reflect on the United Nations Sustainability Development Goals and think about how Loughborough University's Creating Better Futures. Together Strategy might contribute to them.

Students will engage with ideas and approaches to possible solutions from their own programme and gain diverse insights from Loughborough University London's interdisciplinary ecosystem. This will involve solution-oriented thinking and a balance between criticality and possibility, leading to a deep understanding of grand challenges and imagining creative responses to them.

More details to follow.

Optional modules

The aims of this module are to deliver a thorough grounding in the main leadership models, and the issues that impact on leadership practice in the sport environment. It is intended as an introduction to leadership and will be the theoretical foundation upon which other sport leadership units are built.

The module aims are to identify key global sustainability issues, and related sustainable development principles, and to examine the two-way relationships between the described sustainability issues and the sport sector, including how sport both contributes to, and is affected by global sustainability issues.

The aims of this module are to:

  • Be introduced to key concepts in sport marketing.
  • Develop understanding of the nature of sport marketing.
  • Investigate consumer behaviour and its relation to marketing techniques.

This module is designed to equip students with an understanding of the main theoretical and empirical issues in the development of sport innovation and an appreciation of the relevant skills needed to manage sport innovation. The module also provides evidence based on applied sport innovation examples from the sport industry. Students will have the opportunity to develop and innovative business concept for the sport business industry.