We believe graduating students have the best chance of becoming future leaders in the sports industry when they capitalise on both their academic knowledge and their practical skills. As such, our MSc Sport Management programme has been specifically designed to underpin our real-world, contemporary experiential learning opportunities with academic sport management knowledge. In short, our MSc programme is a business and management degree, which accounts for nuances within the sport industry.

Our teaching is informed by world-leading management and sport-related research, and is designed to develop your sport management knowledge, underpinned by the fundamentals of sport management, marketing, and economics. Key study themes include: managing sport organisations, strategic sport marketing, sales, economics and finance, innovation and entrepreneurship, events, research methods and analytics, and practical skills for sport managers.

Located on our Loughborough campus, our MSc programme is at the heart of the sporting ecosystem in the United Kingdom, with Sport Park, Loughborough Sport, our Loughborough Lightning franchises, and a multitude of international sports organisations all located on our campus. Our unique experiential development opportunities also complement students' academic learning to ensure graduates are well-placed to thrive in the sport industry across the globe.

Who should study this programme?

This programme has a broad appeal. It will interest students with a background in sport who want to learn about the business side of the sector, but will equally appeal to students with some business and management knowledge who want to specialise in the particularities of the sport industry.