The high scores of Loughborough University in the Complete University Guide ranking not only overall but specifically for Communication and Media studies were a key driver for my application. Despite being located in a relatively small town, the well acclaimed student community, sports culture and extensive student population intrigued me to experience this campus-focused university life which was very different from what I was used to being from Milan and having previously studied in big cities such as Glasgow and Los Angeles.
As I was born and raised in Italy, I attended elementary school, middle school, and high school in Milan. When I was 19 years old, I felt like I needed a change of environment and scenery. Thus, I decided to move to Glasgow and attend a BA (Hons) in Media and Communication at Glasgow Caledonian University from which I graduated in July 2021.
The choice of continuing my studies stemmed from my personal need to expand my knowledge around the PR, marketing, and communications sector. During my undergraduate degree, I always seemed to gravitate towards the marketing and PR side of things. Although I was able to get hands-on-experience in many different fields within the media industry – such as TV production, news reporting, marketing, PR and advertising – , such experience was just a base layer. As I wanted to gain a deeper understanding and insight of the marketing industry, attending a master’s in Strategic Communication felt like the natural progression of my academic career.