Since completing my studies, Freeater has a growing community. Further success as Regional Finalists at The Pitch, pitching at Ideas Fest, to an esteemed panel and seeing how many people connect with our mission has been incredibly motivating. I have also written a children’s book called, ‘Alex and the Foods That Feel Good’, inspired by my dad, aimed at supporting children who are going through a similar journey, helping them understand that food differences are OK.

I’ve always had a mix of skills that didn’t fit neatly into one traditional career path. Entrepreneurship has brought them together naturally.

My advice to prospective students is to get involved early and embrace opportunities, even if they feel daunting. The value is in the experience, not perfection. Network widely, your peers, lecturers and visitors form a supportive ecosystem that many overlook. And if you are considering starting a business, university is one of the best places to try, learn and grow. 

Loughborough’s ethos of ‘Progress with Purpose’ deeply resonates with my journey. For me, it means moving forward with intention and aligning choices with the impact you want to create. My move from architecture to entrepreneurship was rooted in asking “why” at every stage, and that mindset continues to guide me today.