Loughborough University's culture was what hooked me to come and study here. It is full of love, prosperity, innovation, excellence, sportsmanship and diversity, which all align with my personal values. The design and beauty of the Loughborough University campus is also much nicer compared to the other universities that I visited when I was first considering where to study.

I chose to study Urban Planning at Loughborough because I believe that it will equip me with the skill set and experience needed to solve problems in developing countries, such as my home country Ethiopia. Urban Planning covers a wide range of topics from law to geography, which will give me a full understanding of how urban areas operate. If we plan our urban areas correctly, we can tackle all the urban challenges that Ethiopia currently faces as a developing country. Becoming an Urban Planner will allow me to fulfil my life goal.