Paula draws from medical sociology and media studies, and her research is located between sociology and communication. Her early research critically analysed historical, medical and media discourses on anorexia and how they were lived by anorexic women. In this research she developed an innovative methodology combining the analysis of lived experience and discourses and published both a book on methodology (Doing Research in Cultural Studies, Sage 2003) and a monograph (The Anorexic Self, SUNY Press, 2008).
She then moved onto studying genetic and medical technologies and conducted a series of studies in collaboration with NHS organisations on patient experiences of genetic susceptibility testing for common complex conditions, cardiovascular risk assessment and family history, online direct-to-consumer genetic testing and antibiotic prescribing for older adults. This research has been published through articles in, for example, Social Science and Medicine, Sociology of Health and Illness and Annals of Internal Medicine.
Paula is currently continuing her research on eating disorders. She recently completed a qualitative study on how people with eating disorders experience and negotiate their social media use. This research was covered in BBC Radio 4’s The Food Programme, About the Girls; she also presented its insights in a workshop for clinicians organised by the UK national eating disorder charity Beat on Social Media and Eating Disorders and worked to co-produce a Beat social media guide - YouTube. Paula is also a co-investigator in a current NIHR-funded Alliance project investigating how to improve relationships between service users and staff in inpatient treatment of eating disorders, where treatment outcomes are often not good. She leads a work-package that translated the findings into a co-produced animation on key dilemmas in staff and service user relationships in inpatient settings. She also has a methodological interest in co-production and arts-based methods, drawing on her long-standing expertise in creative ways to convey lived experience as well as to bring it into conversation with critical and clinical perspectives.
Paula has a first degree in Journalism from the University of Tampere, Finland, and briefly worked as a political reporter. She then moved to the USA to do a PhD in Communications at the University of Illinois, Urbana-Champaign, funded by a Fulbright studentship and a Graduate College studentship. Paula immigrated to the UK in 1998 to take up a lectureship in Communication at the University of Leicester and then moved on to take up the post of Senior Research Fellow at the ESRC Centre for Genomics in Society at the University of Exeter. She came to Loughborough in 2007.
Her research has been funded by Department of Health, EPSRC, ESRC, NIHR and Wellcome Trust.
Medical Sociology, Qualitative Methodology, Digital Media, Health, Eating Disorders,
Undergraduate
- SSA003 Sociological Imagination
- SSB036 Digital Lives and Society
Postgraduate
- SSP026 Health Communication
Paula has completed 13 PhD students and welcomes applications from doctoral researchers in areas of (mental) health and/or digital media.
Current Postgraduate Research Students
- Ma, Shuai. “Social media, local communities and the modernisation of alternative therapies: An ethnographic study of Miao (Hmong) practitioners of traditional medicine” with A Pfoser
- Suratwala, Tasha. “Neglected experiences of ethnic minority people with eating disorders - A qualitative study of cultures, experiences and access to support” (funded by Loughborough University School studentship) with A Cortvriend
- Zhou, Xiaobin. “More than just a game: A Bourdieusian analysis of social class and video gaming” with A. Leguina
Recent Postgraduate Research Students
- Depounti, Iliana (2026). "Consumption, care and fantasy: an artificial sociality perspective on the AI companion chatbot Replika" (ESRC funded) with J Downey & S Natale
- Salem, Basma (2025). “Towards a situational understanding of breast cancer campaigns: online live interaction and diverse framing of messages and experiences of screening of Egyptian women of different social classes” With J Robles
- Weedon, Amie (2019) "The temporalities of tracking sitting time: an exploration of the influence of rhythms and biographies on behaviour change in chronically ill adults and office workers" (funded by Loughborough University, doctoral training centre on chronic diseases) With J. Downey
- Lewis, Sian (2019) "Sexual harassment on the London Underground: mobilities, temporalities and knowledges of gendered violence in public transport" (funded by Loughborough University, doctoral training centre on policing research) With K. Lumsden
- A-Rahman, Suria (2019) "Screening Islam: The representations of religion and gender in different genres of Islamic films in Malaysia" (funded by the Malaysian government), with S. Natale
- Didziokaite, Gabija (2018) "Mundane self-tracking: calorie counting practices with MyFitnessPal" (funded by Loughborough University, School of Social Sciences doctoral studentship) With C. Greiffenhagen
- Scott-Arthur, Tom (2018) "Exploring deprivation, locality and health: a qualitative study on St Ann's Nottingham" with K. O’Reilly
- Kaur, Herminder (2017) "Journeys and politics in and around digital media: an ethnographic study of how teenagers with physical disabilities use the internet" (funded by Loughborough University, School of Social Sciences and Humanities doctoral studentship) With K. Lumsden
- Saukko, P, Malson, H, Brown, A (2026) ‘It shows me mental health things … and keeps spamming diets’: a qualitative, spatial perspective on how people with eating disorders experience algorithms shaping their movement across social media, Journal of Eating Disorders, 14(1), 40, DOI: 1186/s40337-025-01514-5
- Saukko, P, Malson, H, Brown, A (2024) The ethoses of (Dis)connecting with friends on social media: Digital cocooning and entrepreneurial networking among people with eating disorders, Social Media + Society, 10(4), pp.1-11, ISSN: 2056-3051. DOI: 1177/20563051241287284.
- Depounti, I, Saukko, P, Natale, S (2022) Ideal technologies, ideal women: AI and gender imaginaries in Redditors’ discussions on the Replika bot girlfriend, Media, Culture & Society, 45(4), pp.720-736, ISSN: 0163-4437. DOI: 10.1177/01634437221119021.
- Kaur, H and Saukko, P (2022) Social access: Role of digital media in social relations of young people with disabilities, New Media and Society, 24(2), pp.420-436. DOI: 10.1177/14614448211063177.
- Scott-Arthur, T, Brown, B, Saukko, P (2021) Conflicting experiences of health and habitus in a poor urban neighbourhood: a Bourdieusian ethnography, Sociology of Health and Illness, 43(3), pp.697-712. DOI: 10.1111/1467-9566.13255.
- Saukko, P and Weedon, A (2020) Self-tracking of/and time: from technological to biographical and political temporalities of work and sitting, New Media & Society. DOI: 10.1177/1461444820983324.
- Saukko, P (2018) Digital health – a new medical cosmology? The case of 23andMe online genetic testing platform, Sociology of Health and Illness, ISSN: 0141-9889. DOI: 10.1111/1467-9566.12774.
- Didziokaite, G, Saukko, P, Greiffenhagen, C (2017) The mundane experience of everyday calorie trackers: Beyond the metaphor of Quantified Self, New Media and Society, 20(4), pp.1470-1487, ISSN: 1461-7315. DOI: 10.1177/1461444817698478.