Loughborough-founded start-up Tzuka launches flagship sports earbuds
Tzuka, a consumer electronics start-up developing what it describes as category-defining earbuds for functional fitness athletes, officially launched its flagship product on 2 May 2026. The company was founded by Loughborough University alum Tom Jelliffe (Geography and Business Management BSc, 2018) and has been based in LUinc. (the University’s incubator hub) for the past six years.
